Schema

How can the complex—and important—subject of data collection be explained to both youth and adults in an intuitive way? Schema created an interactive media installation for Seattle’s Pacific Science Center that teaches visitors about this timely topic.

Through the experience, visitors answer questions about the Pacific Northwest, see how their answers create a special shape — a metaphor for their data profile — and then choose to add what they’ve created to a large-scale visualization that they can explore. Visitors leave the experience with a better grasp of the concept of data, how they create it, and how it lives in the world.