About

We create Knowledge Interfaces that enable Decision Intelligence.

The world is driven by data. Yet, extracting meaning from our vast collections of information remains among our biggest challenges.

Traditional tools are no longer enough. How might we close the gap between increasingly complex data, and our ability to discover insights that lead to better decision-making?

Stories bring meaning to data. We need new, better interfaces – Knowledge Interfaces – that help us find stories in data.

Knowledge Interfaces empower people to explore and discover existing stories about the world.

These stories can in turn be questioned, analyzed, and deconstructed to generate data.

Through experimentation, data is synthesized to create new stories.

These new stories help us explain the complexities of the world, capture our imagination, and inspire action.

The next generation of interfaces will use the power of AI for analyzing and synthesizing information.

While allowing people to focus on what matters most—interpreting and creating stories to advance human knowledge.

The key to unlocking the full potential of your data lies at the intersection of human creativity and machine intelligence. At Schema, we are building the next generation of Knowledge Interfaces.

Let’s get to work.

Services

Strategy & Research

Market Research

Content Strategy

Product Innovation

Data & Interface Design

UX/UI Design

Design Systems

Data Visualization

Prototype & Build

Prototyping

Software Development

Leadership

Christian Marc Schmidt

Christian Marc Schmidt

Founder, CEO, and Managing Partner

Christian has deep experience in the fields of information design, interaction design, and media installation. Prior to founding Schema in 2012, Christian held design positions at Microsoft, IDEO, and Pentagram, where he became Associate Partner. Christian earned a BFA from Parsons School of Design in New York, and an MFA from the Yale University School of Art. His work has received recognition from organizations such as D&AD, the American Institute of Graphic Arts, the Society for Environmental Graphic Design, Communication Arts, Print Magazine, and the Industrial Designers Society of America. Christian has taught in the Interactive Telecommunications Program at New York University and the Visual Communication Design program at the University of Washington.

Christian Marc Schmidt

Founder, CEO, and Managing Partner

Christian has deep experience in the fields of information design, interaction design, and media installation. Prior to founding Schema in 2012, Christian held design positions at Microsoft, IDEO, and Pentagram, where he became Associate Partner. Christian earned a BFA from Parsons School of Design in New York, and an MFA from the Yale University School of Art. His work has received recognition from organizations such as D&AD, the American Institute of Graphic Arts, the Society for Environmental Graphic Design, Communication Arts, Print Magazine, and the Industrial Designers Society of America. Christian has taught in the Interactive Telecommunications Program at New York University and the Visual Communication Design program at the University of Washington.

Christian Marc Schmidt

Founder, CEO, and Managing Partner

Christian has deep experience in the fields of information design, interaction design, and media installation. Prior to founding Schema in 2012, Christian held design positions at Microsoft, IDEO, and Pentagram, where he became Associate Partner. Christian earned a BFA from Parsons School of Design in New York, and an MFA from the Yale University School of Art. His work has received recognition from organizations such as D&AD, the American Institute of Graphic Arts, the Society for Environmental Graphic Design, Communication Arts, Print Magazine, and the Industrial Designers Society of America. Christian has taught in the Interactive Telecommunications Program at New York University and the Visual Communication Design program at the University of Washington.

Sumin Chou

Sumin Chou

Managing Partner

Sumin is a managing partner at Schema. Previously he was a co-founder and partner at the design firm, Concentric, where he led projects for Neiman Marcus, Toyota, West Elm, and The Council on Foreign Relations, among others. He also served as the Digital Design Director for the New York Times where he led creative for all of the company’s online properties. He has held senior creative positions at Time Inc. and several interactive agencies, responsible for many notable projects including: New York Magazine, Dewar’s Scotch Whiskey, and British Airways. His work has been recognized by a number of leading industry organizations including: the Webby Awards, Cannes Lions, Communication Arts, Print Magazine, Society of Publication Design (SPD) and the Addy Award.

Sumin Chou

Managing Partner

Sumin is a managing partner at Schema. Previously he was a co-founder and partner at the design firm, Concentric, where he led projects for Neiman Marcus, Toyota, West Elm, and The Council on Foreign Relations, among others. He also served as the Digital Design Director for the New York Times where he led creative for all of the company’s online properties. He has held senior creative positions at Time Inc. and several interactive agencies, responsible for many notable projects including: New York Magazine, Dewar’s Scotch Whiskey, and British Airways. His work has been recognized by a number of leading industry organizations including: the Webby Awards, Cannes Lions, Communication Arts, Print Magazine, Society of Publication Design (SPD) and the Addy Award.

Sumin Chou

Managing Partner

Sumin is a managing partner at Schema. Previously he was a co-founder and partner at the design firm, Concentric, where he led projects for Neiman Marcus, Toyota, West Elm, and The Council on Foreign Relations, among others. He also served as the Digital Design Director for the New York Times where he led creative for all of the company’s online properties. He has held senior creative positions at Time Inc. and several interactive agencies, responsible for many notable projects including: New York Magazine, Dewar’s Scotch Whiskey, and British Airways. His work has been recognized by a number of leading industry organizations including: the Webby Awards, Cannes Lions, Communication Arts, Print Magazine, Society of Publication Design (SPD) and the Addy Award.