Schema

Millions of Americans are hard at work at their home offices, studios, and favorite cafes, but their unique economic contributions often go overlooked. What do millions of these small, even micro, business ventures look like? When GoDaddy approached Schema, they had compelling data on close to 20 million such entrepreneurial endeavors that had been analyzed by the University of Arizona and University of Iowa, but they needed to visualize the information to effectively share their findings publicly. Through a collaborative process, Schema designed and built a rich microsite with dynamic data visualizations that increases awareness of these small yet mighty business ventures and the prosperity they help create.